Audio and Video Encoding and Transcoding
MOV, MP4, H.264, Apple ProRes, Sorenson, FLAC, AIFF, WAV, MP3, AVCHD, MPG2, TIF, JPEG, GIF, frame rate, data rate, frame size, etc.
Encoding and transcoding are similar but you wouldn't use one term for the other. Audio, video, and graphics codecs speak their own language, so you need to make sure that your project is loud and clear, in the right format. If your file is not in the proper size, data rate, or codec, it may not be accepted or play properly for others. We'll make sure your file is in the proper format for your needs. The terms can be simplified as an end use and an intermediary use.
Encoding gets your file ready for archiving or streaming. In other words, we're getting your finished and edited file into the proper format so it's ready for streaming, uploading, or archiving. This involves using a "lossy" codec to make the file size smaller so it streams or plays more easily to many different devices.
Transcoding prepares your file to be used for an intermediary purpose, possibly for further editing or manipulation in a compositor before being encoded. This usually means that the video is converted while maintaining as much of the quality as possible, but changing the format it is in.